An interesting idea is whether or not blogging can be used by a business. Can a blog be beneficial to a business? Can someone use a blog to help them make money?
Is blogging of any use to business as an internal communications tool? Absolutely! This is an interesting (and humorous) video about how a software marketing guy at IBM could have used a blog to get things done much easier (It's actually promoting Lotus Connections but it's really about blogs)
Also check out this video from ABC.com showing you about making money using a blog.
6 comments:
Have you ever heard of BlogWorld? It's the largest social media conference in the world with sponsors like Ford, Sony, Southwest Airlines, PepsiCo. At their conventions more than 3000 people attend to learn how to turn their online content into a viable business.
One case of a person attending BlogWorld is Jordan Cooper who created notaproblog.com
He's now making $30,000 a year selling E-Books, advertising, consulting and speeches.
Clicks to Cash: How people are turning their online content into cash?
Sell advertising—when a blog becomes popular, it is possible to sell ad space, usually consistent with your content.
Help sell others’ products—your blog can serve as a conduit between readers and online sites offering goods and service, if a transaction is completed you get paid!
Solicit contributions—ask for reader support of your cause or issue. Pay Pal for example, can establish an on-site contribution button.
Market your services—promote what you do to possible clients that may be reading your blog.
Use a blog to deepen your existing customer relations—communicate with existing customers to establish on-going business.
Companies can use blogs in a multiude of ways.
Below is a sampling of well know companies with a link to their blog. Each one is an example of a different way they interact with consumers.
Tyson
[Social awareness] Hunger Relief
Clorox Company
[How to] Dr Laundry
Tribune Company
[Political news] The Swamp
Coca Cola
[Open forum] Coca Cola Conversations
Verizon Communications
[Business] Verizon Social Media
Starbucks
[Sharing ideas] My Ideas in Action
Texas Instruments
[Product information] Video 360 Blog
TJX Companies, Inc.
[Entertaining at home]HomeGoods Blog
Toys 'R' Us
[Shopping plus] Daily Deals
Proctor & Gamble
[Humanitarian] Notes From the Front Line
Viacom International
[Entertainment news] MTV Video Blog
Wells Fargo & Company
[Historical] Guided by History
Whole Foods Market
[Organic/Natural option] Whole Story
Xerox Corporation
[Customer relations] Xerox Blogs
Virgin Media
[Movies] Movie Editor Blog
As a business owner or an entrepreneur, should you blog and if so, what about?
The prevalent thinking is that you not only should, but must blog.
Why? To creating a public personae and make your company more accessible.
What to blog about.
Define your audience. Is it your customers, partners, your industry as a whole?
What information would they consider valuable?
It should be something you can be passionate about as well as relatable.
Find a way to differentiate your blog.
Get inside your readers’ mind, be mindful of who they are.
Create something people would want to read daily.
Be authentic and genuine.
Ask for feedback and try to address concerns and suggestions.
Be aware of your brand image and don’t be offensive.
Have fun, this will show and help engage your readers.
Remember, blogging can be a valuable networking tool and help the bottom line.
A few reasons blogs should be used by all businesses are: Driving sales,Public relations,Research and development,Customer relations,Brand awareness,Internal communication...plus many others.
Here is a link to further define these reasons and better explain Business Blogging.
Post a Comment
Note: Only a member of this blog may post a comment.